A recent sales story of domestic excavator parts

2025-02-14

On the afternoon of July 24, 2018, Kunshan Chuanna Hydraulic received an on-site customer through their website.

It is understood that the customer found Chuanna through Baidu search: "Domestic Excavator Parts". They drove directly from Shanghai Pudong to the physical store on Chuanna's domestic excavator parts website's Baidu map, indicating that they needed to purchase Kawasaki hydraulic pumps and Kawasaki multi way valves. Chuanna business manager Mr. Zhang checked the system and confirmed that the customer needed this part. The customer directly asked: "I only need the hydraulic pump part. If you cannot sell it alone, then I will not consider it.

During the conversation with the customer, it was learned that the customer had already inquired about the price at the Kawasaki agent before coming, but the agent's operating style was quite rigid and they were only willing to sell assemblies.

So we quoted the customer: 9000 yuan for the assembly and 6500 yuan for a single gearbox. The customer was surprised and thought he had misheard the price, as the selling price for the assembly at the agent's location was 12600 yuan.

After a few minutes of brief communication with the customer, an agreement was reached that Chuanna was willing to assist the customer in reducing the operating cost of the equipment. The customer stated that considering the price difference of about 40% between Chuanna's accessories and the agent's, it would be difficult to sell the other parts alone. They expressed their willingness to pay an additional 500 yuan to compensate for half of the accessory cost, and ultimately closed the deal at a price of 7000 yuan.

Subsequently, the salesperson issued an outbound order, and the warehouse personnel quickly packed the goods and helped the customer load them onto the vehicle. Before leaving, the customer said, 'When buying domestic excavator parts, be sure to find Chuanna Hydraulic.'. Your service attitude is appropriate and good, and your sales are very responsive. Chuan Na stated: This is what we should do.

Chuanna domestic excavator accessories copyright: www.kscna.cn

国产挖掘机配件