When you read this article, let me apologize in advance, because all the viewpoints in this article are the author's personal words, not official rumors; I only made a brief guess about the excavator market in construction machinery; It cannot be fully used as a coaching proposition for you in your work and workplace, but can be partially borrowed.
2018 has passed by quickly, and without realizing it, time has quietly passed by us. As someone who has been striving in the excavator profession this year, I don't know how you feel. If you are a ten-year veteran, you may feel that 2018 has gained a lot, whether it is achievements or money. I believe you will have a very happy year; If you are a "rookie", then perhaps you will find this profession full of various temptations, because you think making money in 2018 is easy. If you haven't made any money, perhaps you haven't accumulated it to a certain date, or you're not diligent enough.
In the end, 2018 is far away from us. Whether it's good or bad, it can be a memory and nostalgia for our youth, but not a capital to show off in the future, because the past will never come back. As for 2019, I don't know what plans you will make for yourself, nor do I know what impressive achievements you will make in 2019. After all, 2019 can only be briefly mentioned, and it won't be as easy, peaceful, and leisurely as 2018; Because 2019 will bring you many challenges and opportunities.
Speculation 1: Sales of excavator malls will decline in 2019
I have previously communicated with several people about the entire situation of 2019, and many of them have high expectations for the shopping mall in 2019. Some predict that there will be an increase of at least 15% in 2019, while others predict that there will be an increase of more than 30% in 2019, and so on. No matter how boastful others' words are, they even use sales data from 2017 and 2018 to analyze the growth rate; But I am still indifferent because I trust that the sales of excavator malls in 2019 will definitely decrease compared to 2018, and I don't know how much the decrease will be.
What is the annual sales volume from 2018 to present? There is no specific data yet. If it is calculated, we will definitely send a chart to explain it; A few nights ago, I had nothing to do. I started selling excavators from 2008 and continued to achieve the sales cycle of November 2018, because as of November 2018, it was already the highest sales point in the entire decade. There is a saying in China that goes, 'When things go to the extreme, they will turn back.'; In 2019, it is inevitable that we will also enter a declining stage. I wonder if you, who are reading this article, agree with it;
Speculation 2: Selling at a turning point, renting out an exposed corner
In many developed countries such as Japan and the United States, we all know that the so-called big agents are large lessors, and there is currently no such thing as the largest lessors in China. However, LiuGong excavator parts manufacturer believes that 2019 will be a turning point for lessors. During this year, many factories, agents, and even third-party lessors will cross over and enter the rental market. In the next 2-3 years, perhaps the focus will be on leasing, or more specifically, services.
The breakthrough of construction machinery+Internet is not necessarily the excavator sector, but once the excavator sector is broken, a huge share of the entire construction machinery market will be prized out. Many people are trusted to calculate an account, and the whole excavator rental market will cost 300 to 400 billion yuan. If the rental market is opened or integrated, where will the so-called agents go? Even many small-scale rentals will face a significant challenge.
Especially for leasing companies that operate in a standardized manner, many leasing companies now issue a 6% tax point to the first party. If a corresponding 16% tax point is issued, it will undoubtedly save a huge amount of tax expenses for the first party! And these tax points can be saved, not necessarily saved; However, nowadays many people in the business world do not mind, and trust in this aspect will only be handled by the senior management of Party A's company and gradually valued by financial personnel;
Speculation 3: The decline of second-hand channels and the normalization of equipment
In 2016, there were many channels and merchants for second-hand mobile phones, but in 2018, almost all of them entered a period of decline. In fact, it is not due to poor company management, but rather that the second-hand market for construction machinery is not like a sedan. However, many channels only learned the methods of second-hand sedans, without targeted expansion of second-hand equipment services based on the characteristics of the entire construction machinery market, as well as the positioning and hobbies of the entire professional population and other related data analysis.
Many people say that it may not be your peers who defeat you, but rather the outsiders of the profession. I believe that there are barbarians everywhere at the "doorstep", but when it comes to the construction machinery market, it is not a situation that can be overturned by what you want, but rather determined by the characteristics of the profession's market and the behavior of the crowd; Many people say that we need to "educate" this profession, but Liugong excavator parts manufacturer wants to ask, how much capital and effort do you plan to invest? Let's not delve into the issue of the education market today.
Nowadays, the production quality and quantity of domestically produced equipment are gradually stabilizing, and professional users are considering cost accounting. They are gradually accepting domestically produced equipment, and overall, it is even more cost-effective than second-hand equipment. Previously, many people had the idea of buying second-hand equipment, but now they can consider more domestic equipment. However, the unstable performance of second-hand equipment has now left users desperate, and coupled with the convenience of financial borrowing, it directly leads to the need for reliable and stable quality of second-hand equipment, which will inevitably lead to disputes.
Speculation 4: Selling without a bottom line, directly fighting with bayonets
Due to the outbreak of the shopping mall in 2017 and 2018, many factories and agents were unable to react, and the mall has been invisibly divided by competitors. This is undoubtedly the biggest damage to itself. In 2019, all factories and agents will attach great importance to the mall from scratch and be on high alert. Therefore, the bottomless and naked knife has become the only way for everyone to compete for market share. If any company still expects some results, then you will completely die in this mall.
The cost-effectiveness of domestically produced equipment, business policies for imported equipment, and strong support from factories will directly lead to naked competition in any market in any region; What is a brand, what is the top spot in a shopping mall, and so on, are all floating clouds of the past. However, today's users only recognize how much value this device can create, such as personnel salaries, payment periods, monthly repayment pressures, etc. Users have to consider the actual costs, as long as they reduce their investment costs, they can create greater value.
Speculation 5: Shortage of employees
Liugong excavator parts manufacturer believes that the most lacking thing for construction machinery in recent years is people, not talent; Whether it's a recent graduate or someone who has been struggling in the workplace for many years, there isn't much goodwill towards the construction machinery market, as it all depends on the current standard of living; For example, drivers nowadays may receive a monthly salary equivalent to that of white-collar workers, but the hardships on construction sites have made them unwilling to endure hardship. Perhaps they can earn tens of thousands or even thousands of dollars per month by doing a live broadcast, or even become wealthy second-generation workers;
Many salespeople nowadays are required to have different degrees, but the benefits they receive do not match the job they do. If they have a little bit of culture, they can earn three to five thousand yuan a month by publishing articles online or doing self media. However, many salespeople may also earn three to four thousand yuan a month, but the amount deducted seven or eight times a month is now very small. What's more, the sales volume bonus is almost negligible, so all of these are causing personnel turnover.
So the best way to cultivate people is undoubtedly to cooperate with technical schools, which can be said to be a win-win situation. Whether it's a company, a school, or even a student, they can all meet their desired needs;
Guess six: Implementation of the Internet of Things, intelligent processing
The Internet of Things has always been a topic of discussion in recent years, but many people are not yet accustomed to it when it comes to construction machinery. However, in 2019, there will be many so-called black boxes, some of which are called GPS, which are software that helps many users manage multiple different devices. Before, perhaps a certain brand had the same GPS monitoring, but in 2019, I believe more and more technology companies will start developing application software that can handle different brands and mechanical devices. Only one app is needed to handle multiple devices.
Speculation 7: Domestic equipment stores will add
Many professionals have always regarded imported brands as the leader in the market, but in 2019, it will be better to show the market share of domestic brands. In recent years, Sany has laid a solid foundation and reputation for domestic brands, and users are now quite satisfied with the quality and efficiency of domestic brands. In fact, this situation not only shows the hard quality of domestic brands, but also demonstrates the industrial progress of our great country.
The market share of Sany, XCMG, Lingong and other shopping malls in 2018 is a better reflection that they will also occupy a larger market share in 2019. Users will no longer purchase solely for patriotic reasons as before, but more for the excellent quality of domestic products. As for the settlement cycle of engineering payments, we have to consider domestic equipment with higher cost-effectiveness, especially the rational positioning of domestic brands, which is the importance of outstanding marketing in shopping malls.
All of these are not scaremongering, but to tell you that the opportunity in the market is right beside you. Liugong excavator parts manufacturer believes that in order to do well, there are two points: 1. You need to make changes and get used to the market; 2. You are the inventor, changing the shopping mall; But the second type may be very confused about sex; Instead of wasting useless time, it's better for you to start mastering every day of exploring the mall in 2019 now.
Company Address: No. 379, Junjin Road, Zhangpu Town, Kunshan City
Contact: Mr. Chen
Phone：18112623390
landline：0512-36863852